Increasing demand for data services
A newly published study of Ericsson ConsumerLab-held major activities of consumer research, including values, behavior and thinking about the products and services it shows the mobile subscribers in Vietnam are geared towards the use of more data services.In addition to the growth of the ratio of use of smartphone and Tablet PCs, the study also shows that the level of use of the application to the user's mobile device smartphone is expected to increase from current levels is 35% to 40% within 6 months.At present, the service of entertainment, television, video, and games are the applications that are the most popular download. The experts of Ericsson ConsumerLab also launched, in the future, services related to banking, video, travel, shopping sectors will attract lots of options.
Survey results also showed that while the trend growth of smartphone is expected to rise to 21% within 6 months, the Internet and mobile data also will witness the growth. Studies show that upgrading network infrastructure systems, programs are common knowledge for consumers of services and construction pricing policy based on market segment will guarantee the continuous growth of the level of usage of mobile data.Need new revenue growth
During the period the market mobile Encyclopedia began entered the period of saturation current, can say, needs to use mobile data will be one of the "fishing rods" sales effectiveness of home network if exploited.Mr. Jan Wassenius, General Manager of Ericsson to Vietnam, Laos and Cambodia analysis, prepaid customer groups which were more concerned with value so the data service for the Subscriber to use smartphone should be designed into the Service Pack.
Factors that brought success for the market mainly prepaid ARPU levels low is creating plans variety in accordance with the subscription object at the same time giving them the ability to better control of costs. Customer segment and the cooperation with the suppliers of the content plays an important role in promoting the growth of data.The home network in the Philippines should ensure networks are willing to respond to the growth of smartphone users, achieving a good quality of coverage, speed and stability. To enhance cost efficiency and profitability, time 3 g smartphone users out there should be optimized. "
Opportunities from plans "toxic"The study of mobile broadband is also published in the global study of Ericsson ConsumerLab in June. Report on smart mobile broadband reveals the management and construction of efficient tariff policy for Mobile Internet will enhance the rich experience for users and guaranteed income for the operators.
According to Ericsson ConsumerLab, at this point, telecom operators should ensure networks are willing to meet the trend to use smartphone that meets good quality coverage, speed and confidence to users.From the same analysis suggests from the Ericsson ConsumerLab, can be seen, the mobile networks are great opportunities for revenue growth, enhance ARPU at the moment.
Reality shows, over time, the operators were pretty effort in the study plans in accordance with the user. Market 2011 has recorded the birth of plans unlimited Internet access. However, there is still not all.Experts in telecommunications, data plans on the market today are still quite small, not really rich. According to Mr. Jan Wassenius, networks need to have plans to meet with a variety of different customer groups. For example, with the customer "crush" Facebook without demand surf the net regularly, please research plans data only to respond to this demand.
Experience in many countries shows that the response from the needs to help bring about a stable source of revenue. In Australia, 2004, Telecom's ARPU reaches level 20 USD Teltra only. However, only years later, when they deployed 3 g data plans with matching users, ARPU was up to 40 USD.By VMAX
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